Tap Your Employee Networks in Recruiting Candidates
Spread word-of-mouth information about the position availability, or eventual availability, to each employee so they can constantly look for superior candidates in their networks of friends and associates.
In this era of online social and professional networking, the chances are, you and your employees are instantly connected to hundreds, and even thousands, of potential candidates. Tap into this potential audience on Facebook, LinkedIn, and Twitter, to name just a few.
Make sure you publicize your interest in employee referrals. In some companies, employee referrals, especially for hard-to-fill positions, are even rewarded with cash bonuses. Posting all open positions, announcing openings at the company meetings and sharing growth plans with company members will help spread your message.
Use Your Web Site for Recruiting Candidates
Does your "Join Our Team" section of your company website tell and even "sell" potential employees about the vision, mission, values and culture of your company? Do you present a message about how people are valued?
Do you express your commitment to quality and to your customers? If not, you are missing out on one of the most important recruiting tools you have to appeal to prospective high-potential employees.
Instead of the typical, dryly-written job listings about available positions, your web site needs to include this vision, this information that sets your company apart from others in your industry.
Your job listings must sparkle with personality so a potential candidate thinks, "this organization is for me." And, now that you have their attention, you also need to provide a way for candidates to easily submit resumes for consideration for future positions.
One More Thought About Recruiting Employees - Publicity
Here's a bonus thought about recruiting great employees: The publicity your organization receives in the news media, in print, on television, on the radio and online is tremendously important for recruiting. A few good words, an interesting article or a piece about your mission that reflects your organization in a favorable light, will result in potential employees coming to you.
Ideas for recruiting are endless and endlessly challenging, but the time and effort you invest are worth it when they result in top talent for your organization.
Excerpts taken from the article, “Top Ideas for Recruiting Great Candidates” by Susan M. Heathfield, updated July 06, 2017, accessed at https://www.thebalance.com/top-ideas-for-recruiting-great-candidates-1916798